Released on: October 14, 2008, 2:02 pm

Press Release Author: National Life Group

Industry: Financial

Press Release Summary: Designation for New President and Chief Executive Officer
Made Tuesday

Press Release Body: Montpelier, Vermont (October 14, 2008) - Mehran Assadi has been
designated the next president and chief executive officer of National Life Group
(NLGroup), the company's Board of Directors announced on Tuesday.

Assadi, currently president of NLGroup's life and annuity division, will succeed
Thomas H. MacLeay, who is retiring Dec. 31 as president and CEO. MacLeay will remain
as Chairman of the Board.

David Coates, the lead independent director on the board and chairman of the search
committee, said Assadi has been instrumental in developing and executing a strategy
of success for the life and annuity division.

"Mehran is a proven leader," said Coates. "He brings energy, enthusiasm and optimism
to every assignment he is given. We believe Mehran is the best person to build on
Tom's tremendous record of accomplishment."

National Life Group, a Fortune 1000 company with combined 2007 revenues of $1.4
billion, serves the financial needs of more than 700,000 customers. NLGroup includes
its flagship company, National Life Insurance Company, founded in Montpelier in
1848; Life Insurance Company of the Southwest in Dallas, Texas, and Sentinel
Investments, Equity Services, Inc. and National Retirement Plan Advisors, all based
in Montpelier.

Assadi, 50, joined NLGroup in 2003 and was named president of the life and annuity
division two years later. He oversees the life and annuity profit centers, which
include sales and distribution as well as product development, new business,
marketing, underwriting and customer service.

"Mehran understands what makes National Life special: our history, our heritage, our
mutual structure, our focus on the individual and our unwavering commitment to
deliver on the promises we make," said MacLeay. "Mehran also appreciates what we
need to do to remain strong and competitive in tomorrow's marketplace."

Assadi said that being named chief executive officer is an honor. "National Life is
more than a company," he said. "It is a jewel."

"I feel privileged to be asked to lead National Life Group, especially as we mark
the 160th anniversary of the founding of National Life Insurance Company," he said.

Assadi will only be the 16th person to serve as chief executive in the 160 years
since National Life Insurance Co. was chartered. MacLeay has served as president for
11 years and as CEO and chairman for six years.

Prior to joining National Life Group, Assadi served as executive vice president,
chief marketing officer and chief information officer at Provident Mutual in Newark,
Delaware. Previously he served for 16 years in various senior positions with United
States Fidelity and Guaranty of Baltimore.

A graduate of Towson University, Assadi has a Master's in Management Information
Systems from the University of Baltimore.

Assadi and his wife Janet have three sons, Anthony, Jordan, and Ryan.
About National Life Group
National Life Group (NLGroup) is a diversified family of financial service companies
that has successfully forged a strong identity as a product innovator. Companies in
the group offer a comprehensive portfolio of life insurance, annuity and investment*
products to help individuals, families and businesses pursue their financial goals.
NLGroup, a Fortune 1000 company, serves more than 700,000 customers. With 2007
combined revenue of $1.4 billion and net income of $109 million, NLGroup employs
roughly 900 employees, with most located at its home office in Montpelier, Vt. Group
companies also maintain offices in Dallas, New York, San Francisco, Boston and
Philadelphia.
The Group is made up of its flagship company, National Life Insurance Company,
chartered in Montpelier, Vermont in 1848; Life Insurance Company of the Southwest,
Dallas, Texas, and Sentinel Investments, Equity Services, Inc. and National
Retirement Plan Advisors Inc., all based in Montpelier and are all affiliates.
National Life Insurance Co. is licensed to do business in all 50 states and the
District of Columbia. Life Insurance Company of the Southwest is not an authorized
insurer in New York. Each company is solely responsible for its own financial
condition and contractual obligations. Sentinel Investments is a unifying brand name
for Sentinel Financial Services Co., Sentinel Asset Management, Inc., and Sentinel
Administrative Services, Inc.
*Securities are offered through Registered Representatives of Equity Services,
Inc., Member FINRA/SIPC, One National Life Drive, Montpelier, Vermont 05604 (802)
229-3900. National Life Group is a trade name of National Life Insurance Co.,
Montpelier, Vt., and its affiliates.

TC44536(1008)


Web Site: http://www.nationallife.com

Contact Details: Chris Graff
802-229-3882, cgraff@nationallife.com
One National Life Derive
Montpelier, VT 05604